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Holly Willoughby, 39, and Phillip Schofield, 58, are inseparable as ITV’s faces of This Morning. The co-stars also work together on Dancing On Ice and they often holiday together with their respective families.
But Holly has made the decision to part ways from her co-star from a business perspective, as she reportedly quit the showbiz agency that also represents Phillip.
Other famous famous faces represented include Ant and Dec, Graham Norton and Claudia Winkleman.
The This Morning host is claimed to be taking control over her own management company and is said to be employing a host of women.
According to reports, Holly is departing from YMU Entertainment – formerly James Grant Group – after 13 years to establish her own company.
It is believed the star will name her company Roxy Management – and the daytime host is aiming to work with an all-female staff.
Holly is said to have had time to “reflect” during lockdown and wants to start “afresh”.
“Lockdown has given her time to reflect and think about her future. In many ways, it has become the perfect opportunity to start afresh and it was just time for a change,” a source told The Sun on Sunday.
“She is really excited about managing herself and having more say over decisions on a day-to-day basis.”
They added: “She has always had such incredible business sense and is proud to be a working mum and career woman.”
The source went on to say the presenter is hoping to improve her “work-life balance”, with the new business venture to help support this goal.
Express.co.uk has contacted Holly Willoughby’s representatives for comment.
The news comes just months after the This Morning presenter announced that she was quitting Celebrity Juice after 12 years.
Holly confirmed the news back in May in a heartfelt Instagram post, where she addressed her pal and host Keith Lemon.
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Sharing a montage of photos, Holly wrote: “Thank you @celebjuiceofficial for 12 years of fantastic chaos…
“I can’t quite believe what we’ve done and how quick that time has gone.
“Thank you to you all for watching..we’ve always had the loudest and best audiences. Also a huge thank you to @itv2 for believing in the show in the first place and for all of your support…”
She continued: “Over the years the production team has changed, however to anyone lucky enough to have worked on the show, they will know that we really do have the best time, it’s never felt like work and always been to me like a night out…
“Thank you for all your ingenious ideas and hard work… all good things must come to an end and nothing lasts forever…
“It’s time for me to hand over my team captain seat to some lucky lucky person… whoever that is, know you are about to get one of the best jobs in telly working with one of comedies finest… @keithlemon …”(sic)
The television personality then reflected on the start of her journey on Celebrity Juice with Keith and Fearne Cotton.
Holly added: “Where to begin… I remember starting this journey with you and saying ‘I think this might work’… my goodness me it did… three friends, you me and @fearnecotton … and that is what is at the heart of it.. friendship… I love the bones of you Lemon!”
The star reassured fans she would be returning to the programme as a guest in the future to make sure someone is keeping Keith “in check”.
She concluded her heartfelt post by saying: “Thank you for making me laugh for twelve years… I’ll be back as a guest and just to make sure someone is keeping you in check… if I don’t see you through a week or next week or the week after… know you are always in my heart…”
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