Joining forces with millennial content creator, Juanpa Zurita, adidas Originals has announced a partnership to empower this new generation of Mexicans.
The momentum was leveraged with a special edition of
Adidas Originals2 of 3
Adidas Originals3 of 3
What can we expect from this partnership?
For the past few years, I have been on a mission to shine a positive light on Mexico with my content. It made a lot of sense to kick off this great partnership through a shoe inspired by my city. The announcement with the Forum is the continuation of the work done paving the way to show the world how Mexico has the power to create global influence. It’s a great and honorable partnership, something that I don’t take for granted. And I would love to keep proving in flesh and bone that the concept of “impossible is nothing” is real. For me, this is just the first step in the quest of all the great work we will be doing together in the years to come.
Talavera art and textures are a part of Mexican culture. Why is it important to explore it with your debut project?
Growing up in Mexico, I’ve always had a sense of pride of where I come from. With such a rich culture, I believe my country has so much to offer, and this is just my way of honoring my country through this Talavera Forum for the world to see.
The new adidas Forum “Mexico City” will be available at select adidas stores and online starting September 10.
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