Coca-Cola has seen billions of dollars wiped off its market value after Cristiano Ronaldo removed two bottles of the brand’s product in a Euro 2020 pre-match press conference.
The Portugal captain — speaking ahead of last night’s 3-0 win that saw him become the tournament’s all-time leading goalscorer — has long been against Coca-Cola’s high sugar content and began urging viewers to drink more water instead.
In turn, Coca-Cola is reported to have lost a staggering $4 billion USD off its market value, with share prices dropping by 1.6%.
Coca-Cola — one of the official sponsors of Euro 2020 — yesterday replied with a statement that read: “everyone is entitled to their drink preferences” and everyone has their own “tastes and needs”.
In other news, FC Barcelona and Nike have celebrated the club’s time-proven values for 2021/22 home kit.
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