Heaven by Marc Jacobs to Open First Store in London

Cult label Heaven by Marc Jacobs is preparing to open the doors of its first-ever physical store in London. Since launching in 2020, the Y2K-inspired division has garnered attention due to its eye-catching ’90s flair and recently united with London-based designer Kiko Kostadinov for a nostalgically fun collection.

As Heaven by Marc Jacobs continues to bless the closets of fashion lovers far and wide, the imprint is heading to the British capital for its debut U.K. store opening. Landing in London’s trendy Soho neighborhood, the shop will be packed with Heaven’s latest co-ed collection alongside special-edition collaborative releases to come later this year.

Fitted with cartoonish accents, concrete flooring, and pink-carpeted decor, the space will host a specially-curated selection of home goods and accessories by friends of the brand. This includes books from CLIMAX bookshop, products from Sandy Liang, menswear by JERKS™, and outlandish accessories made by customizer BB.SMITH alongside posters and memorabilia sourced by Unified Goods.

The Heaven by Marc Jacobs London store will open on March 10 at 11 a.m. GMT at 10 Brewer Street in Soho. Take a look inside the shop above.

In other news, NOAH reinterprets Lavenham’s quilted outerwear with a modern outlook.
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