When 3.PARADIS unveiled its Fall/Winter 2022 “A Little Flower” collection in March of this year, it was clear that self-evolution was a focal touch point. “Just like a flower, one can also bloom into an expanded and newer version of oneself,” said founder/creative director Emeric Tchatchoua. Now the brand is expanding its direction to exalt unity and individualism with its new FW22 campaign.
From its 2014 inception till now, the Montreal-based brand’s collections have always posited deeper social meaning whether it be soul-searching, personal growth or interconnectivity. Therefore, it’s only fitting that the latest campaign continues this mission. From a crimson red floor-length overcoat with the brand’s signature dove symbol to a classic sweater vest with white detailing, the pieces channel both individual and collectivity uniqueness. Moreover, the array of images illustrates the strength these facets bring.
Another standout look for the campaign is white and gray textured fabric that appears across a coordinating set comprised of a belted knee-length overcoat, jacket, pants, hats, tie and a briefcase. Regardless of the look displayed, the campaign images came to be in both single-person or paired constructions – further illustrating the notion of unity and individualism.
Take a look at the brand’s FW22 campaign in the gallery above. Select pieces from the collection are available now on the brand’s website.
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