Wax London Unveils Italian-Inspired SS21 Collection

Featured on last week’s 8 British menswear brands to look out for, Wax London now presents its latest Spring/Summer 2021 collection. Keeping to the brand’s British-meets-Scandi identity, the contemporary silhouettes possess a relaxed feel with minimal but vibrant hues.

The collection consists of an array of camp-collared short and long-sleeved shirts, T-shirts and bottoms, adorned in floral prints, salmon and sun-bleached color palettes serving as an ode to styles found in the Italian Riviera. Remembering to take into account the unpredictability of British summers, its Navarino Mac, the staple piece which kick-started Wax London’s journey into fashion makes a return in both khaki and camo colorways. Delivered in a range of heavy denim and corduroy, the brand also revisits its signature relaxed-fit Kurt trouser introduced in a white summer offering in addition to the standard khaki and black.

Sustainable design continues to play a key part in the brand’s ethos and the use of responsibly sourced materials stays at the heart of this collection. Lyocell forms the collection’s light fabric, made from the wood pulp of Eucalyptus trees which does not contribute to deforestation whilst Corozo nuts make up the buttons to ensure no plastic is used. Likewise, the brand’s best-selling Whiting shirt is made in partnership with a mill in France dedicated to the use of green energy, reduced water and recycling fibers.

You can view Wax London’s SS21 lookbook in the gallery above. Alternatively, the collection is currently available to shop from the brand’s website.

In case you missed it, take a first look at Palace’s upcomong collab with Stella Artois.
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