Lidl is launching a loyalty scheme that you gives you discounts if you use an app

LIDL has launched a new loyalty app that gives you coupons and exclusive discounts when you shop.

The supermarket says its Lidl Plus app offers regular shoppers personalised deals based on what they buy.

It marks the first time Lidl has ever launched a loyalty scheme.

The app is in its test phase and is due to launch fully on September 3, 2020, but customers can still download it for free now on their smartphone.

It can be downloaded either by the App Store or Google Play.

Customers who’ve already downloaded the app will see a voucher for £5 off when they next spend £25 in store – although it's unclear if you can use this now, or whether you'll have to wait for the app to fully launch.

We've asked Lidl and we'll update this story when we know more.


Supermarket loyalty schemes – which has one?

MOST UK supermarkets have loyalty schemes so customers can build up points and save money while they shop.

Here we round up what saving programmes you'll find at the big brands.

  • Iceland: Unlike other stores, you don't collect points with the Iceland Bonus Card. Instead, you load it up with money and Iceland will give you £1 for every £20 you save. Cash isn't protected though.
  • Morrisons: Morrisons' More gives customers five points per £1 spent in store. When customers earn 5,000 points they receive a £5 voucher.
  • Sainsbury's: While Sainsbury's doesn't have a personal scheme, it does own the Nectar card which can also be used in Argos, eBay and other shops. You need 200 Nectar points to save up £1 to spend on your card. You need to spend at least £1 to get one Nectar point.
  • Tesco: Tesco Clubcard has over 17million members in the UK alone. You use it each time you shop and build up points that can be turned into vouchers – 150 points gets you a £1.50 voucher. Here you need to spend £1 in Tesco to get one point.
  • Waitrose: myWaitrose also doesn't allow you to collect points but instead you'll get access to free hot drinks, and discounts off certain brands in store.

To use Lidl Plus, you’ll need to register your details, including your email address and phone number, this is also free to do.

Then once you’re in, you’ll be asked to select your local store.

When The Sun checked out Lidl Plus, the app had a section for coupons with deals including 20 per cent off sweets and 25 per cent off Trattoria Alfredo pizzas and bread.

All coupons are for one-use only and have an expiry date of two weeks from when you active them.

Lidl says these offers will change weekly and will take into account what shoppers buy.

To connect your shop to the app, you’ll be asked to scan your Lidl virtual loyalty card generated within the app when you're next at the checkout.

A digital version of your receipt will then appear in the app, although it's expected you'll pay as normal once you've swiped your loyalty card.

You can also read the weekly Lidl magazines through Lidl Plus.

As well as discounts, it’s been reported by foodie magazine Delish that customers can also earn loyalty points on their weekly shop.

We’ve asked Lidl for more information about this and we’ll update this article when we know more.

In the meantime, the supermarket has confirmed that customers in England, Wales and Scotland will be able to use Lidl Plus.

Another nifty feature that's reported to be coming is digital "scratchcards" that give shoppers the chance to win weekly prizes.

A Lidl spokesperson said: "We are always looking at ways to drive innovation for our customers, and Lidl Plus is another way of doing this whilst continuing to offer the highest quality products at the lowest prices. 

“It is currently in a testing phase and once it rolls out with more money-saving features we will be sure to communicate with all our customers.” 

The new loyalty scheme comes after Lidl announced plans to open 25 new stores across the UK this year creating 1,000 jobs.

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