A mum was left in stitches when she spotted a rude design on her baby boy's PJs.
Anna Armstrong picked up a two-pack of pyjamas from Sainsbury's when she was out shopping.
Both the sleepwear sets, a yellow and a blue, featured an adorable lion design which Anna dressed her son Raphael in.
But after dressing the six-month-old in the new clothing, the mum noticed something very naughty on the front.
She said: "I got him dressed and was mortified to see a phallic space straight away. I sent the pics to my fiancé, we found it hysterical.
"Is it just our dirty minds or are the designers at TU for Sainsbury's having a laugh?"
Anna added: "No wonder they were in the sale! My friend bought the same outfit and didn't notice until her husband pointed it out.
"Now there are so many babies out there in these naughty pyjamas. I find it absolutely hilarious."
But rather than chucking out the pyjamas, Anna, from Poole, saw the funny side and instead shared it on Facebook.
She wrote: "Has anyone else got this outfit from Sainsbury's for their little one?"
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Anna concluded: "Didn't notice until I got him dressed this morning but now I can see why it was in the sale. Oops."
The pyjamas are proven to be a hit with parents as they're currently sold out on the Sainsbury's website.
In fact, some parents even left five star reviews.
One wrote: "Ahhhh, the blue top really made me chuckle, thanks for the laugh Sainsbury's!"
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Are you looking for more fashion fails? Previously, shoppers were left in hysterics as slouchy pink leggings "look like a vagina".
Australian store Kmart is flogging pale pink leggings from $9 AUD (around £5).
The nude shade of clothing creates a rather unfortunate optical illusion, especially when you loot at the crotch of the bottoms.
On Facebook's Kmart Hacks & Decor group, customers couldn't stop giggling at the unfortunate design.
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