Kim Kardashian looked completely different in her recent social media appearance as she ditched her trademark dark locks for a platinum hair do.
The 40-year-old reality star shared a series of videos of herself posing in the mirror wearing different sets from her Skims brand.
In one clip, the mother of four can be seen wearing a coffee coloured crop top and matching lyrca shorts in the behind the scenes.
Kim penned alongside the behind the scenes footage: "I found these videos from our outdoor basics Skims shoot."
The Keeping Up With the Kardashian star looked unrecognisable with bleached eyebrows and hair.
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In another video, Kim wears a a pistol blue bra top with long matching leggings as she boasted about the new Outdoor Basics line.
"We have the best leggings, and bike shorts and these bra tops," Kim explained pointing to her top.
The media personality then scanned to a clothes rack with other items from the range and promised fans "we have these tops… we have the best colours."
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"When I'm telling you they're thin, but thick enough that you don't see any cellulite, which is wild," Kim said.
"You guys are going to love."
Kim debuted the new range last month, with a vintage-themed desert photoshoot.
She recently announced that supermodel Kate Moss as the new face of her brand.
Kim posted the images, describing British model Kate as "THE fashion icon" as she unveiled the supermodel as the new face of Skims.
She recently sent the rumour mill into overdrive as she teased a mystery person who "brings out the best" in her, in a cryptic post on Instagram.
The TV star has not publicly dated anyone since her high-profile split from Kanye West earlier this year.
She filed for divorce from her hubby back in February after six years of marriage.
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The God Digger hitmaker has filed for joint and physical custody of their four children: North, eight, Saint, five, Chicago, three, and Psalm, one.
Their divorce has not yet been finalised as the legal process is still ongoing.
Kim has not yet admitted to any new romances and has denied dating CNN anchor Van Jones.
While Kanye has reportedly moved on with supermodel Irina Shayk.
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