TV show hotspots Port Isaac and Highclere Castle are most popular UK staycations

The homes of Doc Martin, Downton Abbey and Poldark ranked highest in a study of 2,000 adults, which reveals the TV shows that are driving tourism this summer.

Barry Island (Gavin & Stacey), West Bay (Broadchurch) and the city of Bath (Bridgerton) are also popular locations for people to visit after watching them on telly.

Brits are also exploring Cardiff on the Doctor Who trail, and the Scottish Highlands to spots where Outlander was filmed.

The research found more than half (56 per cent) have already been inspired to visit a new part of the UK after it appeared in a TV show.

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A spokesperson for Virgin Media O2, which commissioned the study to launch TV Mapper, an interactive online tool that maps UK filming locations of the nation’s favourite shows, said: “TV became a lifeline in lockdown and during the periods when travel wasn’t possible, we were only able to escape to these destinations through our screens.

“With some of the world still cut off from us due to travel restrictions, there has been a rise in UK TV tourism as many want to follow in the footsteps of their favourite characters or discover new staycation locations they’ve seen in shows.”

Other areas adults have taken it upon themselves to visit after tuning into a series
include Chatham Dockyard in Kent in honour of Call the Midwife, and the Peaky Blinders tour of Birmingham.

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London, meanwhile, was a top city destination for TV tourism with its streets seen in The Bodyguard, Black Mirror, and Luther.

A quarter of Brits have even headed further afield to different countries in their quest for the ultimate TV travel snap.

More than a fifth (22 per cent) have travelled to Dubrovnik in Croatia to get a sense of where Game of Thrones was filmed.

Another 17 per cent have taken the opportunity to visit Melbourne, Australia, to see the set of Neighbours.

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