GBBOs Prue Leith caught repeating toxic calorie remark despite fan backlash

Bake Off judge Prue Leith will be seen breaking her New Year resolution – on January 1.

The food writer, 81, will say those immortal words “Worth the calories” on the TV show after tucking into a treat.

Only last week, Prue vowed to stop using the phrase after suffering a backlash.

When she uttered the remarks in October during the most recent Bake Off series, she came under fire from eating disorder charities.

They claimed “mentions of calories can be triggering” to those with bulimia or anorexia.

Just before Christmas, Prue promised to keep her tongue in check as a result.

She told Radio Four’s Desert Island Discs: “I don’t know why I say it. It’s just an expression of how much I love something – ’Oh, this is worth every calorie’. So perhaps I’ll stop saying it.”

However in the New Year Day edition of The Great British Bake Off, she says it again.

After tucking into some shortbread shaped bears made by former contestant Kim-Joy, she says: “Delicious. Short, buttery, crisp. Perfect. Worth every calorie.”

An insider said: “The new year show was pre-recorded weeks ago which is probably why Prue said that. Let’s see if she redeems herself in the 2022 series in the autumn.”

The new year special will feature former contestants Kim-Joy, Hermine, Jon Jenkins and Rowan Williams battling to be crowned star baker.

Prue is used to controversy after she accidentally tweeted the name of the winner of 2017’s Bake Off juts hours before the finale had aired.

Director of external affairs Tom Quinn said at the time: “Mentions of calories can be triggering to people with or vulnerable to an eating disorder.

“We know from the people we support that equating food with ‘good’ or ‘bad’ moral connotations can lead to feelings of guilt and shame, and can even encourage eating disorder behaviours, and so talk of food being ‘worth the calories’ is very unhelpful.

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“We would strongly encourage Channel 4 to be conscious about the way food and exercise is discussed, for instance not mentioning calories or specific weights, in order to protect their audience.”

Social media was also awash with comments which included: "As a person who previously had an eating disorder: please stop saying things are 'worth the calories", I cringe every time I hear Prue say “worth the calories” and "I wish Prue would stop talking about how fattening or ‘worth the calories’ bakes are."

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