Laura Tobin started her Good Morning Britain weather report Thursday morning by getting her co-star Adil Rays' name confused with the famous Welsh singer, Aled Jones.
The mistake then prompted Ray to jokingly call her by a different name as well.
After apologising for calling the Good Morning Britain host "Aled" Ray was quick to retaliate and call Laura by the name Linda instead.
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But after saying: "I've already texted you to say I'm sorry," Tobin then went on to make the same mistake two more times before realising the mistake she had made and holding her head in her hand.
Charlotte Hawkins could then be heard yelling from the ITV studio: "She did it again! Laura, you're doubling down."
Tobin then insisted that the blunder was made as she had just sent a text to "Aled," but meaning to say Adil.
Following her continued mistake, the red-faced presenter joked that "this is my last day working at Good Morning Britain."
The presenter shared that she had apologised to Adil via message, to which he jokingly responded by saying: "Who is this?"
This isn't the first time that the show has seen a name blunder.
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In May 2022, Ben Shephard was quick to embarrass his co-star Kate Garraway after she made an awkward mistake with a guests name.
When announcing the next guests, Garraway accidentally got muddled when pronouncing former English rugby player Mike Tindall's name, calling him "Mike Tingle" instead.
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