Holly Willoughby screams while Frankie Bridge SWEARS during Halloween prank: That is not funny

Holly Willoughby was left screaming while Frankie Bridge swore after This Morning pulled an epic Halloween prank for anyone entering the ITV studios on Thursday.

During the special spooky-themed episode, it was revealed that a person dressed in a werewolf costume had hid in a bin by the entrance to jump out and scare the stars.

And when an unsuspecting Holly, 40, entered the ITV studios she was left screaming over the prank as she ran away as fast as she could.

While Loose Women star Frankie, 32, swore as she got startled by the person in a costume, shouting: "Oh f**k, you cow!"

The two stars weren't the only ones scared as Phillip Schofield joked: "Morning heart attack, done, thank you for that!"

While Christine Lampard wasn't impressed with the prank as she insisted: "Oh, that is not funny!"

Other stars involved in the prank included the likes of Dermot O'Leary and Alison Hammond.

During the episode, Holly wowed in a beautiful red dress as she channelled her inner Miss Scarlett for a Cluedo-inspired theme on Thursday's show.

Adding more of a special touch to the outfit, for the dress, Holly chose to wear a figure-hugging red dress which previously belonged to her mum, Linda.

To fully embrace the character, the 40 year old underwent a hair transformation which saw her bring back her long blonde looks, with it styled over her left shoulder in glamorous curls.

Over the years that the popular daytime show has been entertaining viewers with their Halloween specials, we have seen Holly dress up in many wonderful costumes.

From Dorothy from Wizard of Oz, to a majestic unicorn, to one of the iconic Beetlejuice characters, there is nothing the star can't pull off.

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Holly definitely wrapped up her week of presenting in a fabulous way and we will see the star transform back to her usual daytime glam on Monday 1 November.

This Morning continues on weekdays at 10am on ITV.

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