GOOD Morning Britain viewers looked on in shock today as Piers Morgan dramatically stormed off set after co-star Alex Beresford confronted him on what he has said about Meghan Markle.
Alex had previously shared his discomfort at the star's coverage of the Duchess, and ruffled feathers as he accused Piers of letting a personal grudge distort how he reports on Meghan and Prince Harry on the show.
The rest of the GMB team were clearly stunned by the frosty altercation, which rumbled on throughout the morning, but this is far from the first time that Alex and Piers have locked horns.
In fact, the two men are often at logger-heads and have had a long-running feud for years – quarrelling over everything from baby carriers to the weather, both on and off-screen.
Here we look back at some of the pair's biggest clashes:
One of the pair's first big rows kicked off on-screen in 2019, when Piers branded Alex a "dimwit" for admitting to wearing a papoose around the house when his son was a baby.
Piers also remarked: "If this is the future of mankind then we are dead."
Alex hit back at the time: "I was a modern man, I used to wear the papoose and do some housework and help out."
Turning to Piers, he added: "Some stuff you would never have done."
Producers then launched a Twitter poll urging followers to choose between the pair as Piers ranted: "Thick women would prefer Beresford, dimwit Beresford with his papoose and his tattoos.
"Any woman with a brain would pick me."
However, Piers was left red-faced after Alex won the poll with 68.4% of the final vote.
Not The Boss Of Me
Shortly afterwards, Piers and Alex had a run-in when Piers asked Alex how the weather will be for the Cricket World Cup in the summer of 2019, to which Alex sniped: "Are you talking to me? I don't work for you."
Piers replied by dismissing Alex's job, saying that he could easily Google the weather.
Co-host Susanna Reid desperately tried to diffuse the situation as she told Alex: "I know you have your personal issues with Piers, but I think you are great."
He replied: "I think you are great too. He brings you down."
Earlier this year, Piers and Alex clashed on air after the host suggested that Alex is a "bad" weatherman.
Piers introduced Alex's weather segment by jibing: "He is far from being the greatest weatherman of all time."
Alex hit back at the time: "Well the great news is that Piers is not here tomorrow, but the bad news is that the weather is pretty testing out there."
Last month, Alex appeared to make another jab at Piers as he admitted that he'd never watched an episode of his prime time show Life Stories – despite it being on air since 2009.
Charlotte Hawkins couldn't hide her shock after Alex said that he might watch the new Chris Eubank interview that evening, which would mark his first time tuning in.
Charlotte later warned her colleague: "I don't know what Piers is going to say to you when he next sees you, about you not watching Life Stories."
Piers hit back on Twitter at the time, retweeting a clip of the moment and adding: "To be fair, I've never watched his weather reports."
Today's explosive run-in between Piers and Alex has been bubbling for a few weeks, with Alex regularly voicing his discomfort at how the host has been covering Meghan Markle and Prince Harry.
On Friday, the star had enough of Piers' incessant tweeting about the Duchess – scolding him for targeting a pregnant woman.
One of the many tweets from Piers read: "I think it’s maybe time to ban our Princes from marrying American women", with Alex retweeting at the time and adding: "You ever stop and think maybe you should give this woman carrying a baby a break?"
Piers referenced Prince Philip as he hit back: "You mean like she’s giving a 94yr-old woman a break as her husband lies in hospital?"
To which Alex brought up Prince Andrew's friendship with convicted paedophile Jeffrey Epstein, writing: "I reckon Andrew has given her a harder time…but yeah let’s get back to Meghan…"
Yesterday, the tension began to heat up again, with outraged Alex taking to social media to slam how his co-star was reporting on the bombshell Oprah interview.
Piers had furiously fumed that he is "sickened" by Meghan for slamming the Royal Family as "white supremacists", calling the chat "a two-hour 'trashathon' of our Royal Family".
Alex tweeted at the time: "I’m sorry but @piersmorgan is way off the mark!"
Today it transpired that Alex had also sent Piers a "thoughtful text" in private after yesterday's show, which is why Piers wanted him to come onto the programme today.
However, he was not prepared for what Alex had to say – and was furious when the star called him out for his personal grudge with Meghan.
After detailing his sympathy for Prince Harry, Alex said to Piers today: "I understand that you don't like Meghan Markle, you've made it so clear a number of times on this programme.
"I understand you've got a personal relationship with Meghan Markle, or had one and she cut you off… She's entitled to cut you off if she wants to.
"Has she said anything about you since she cut you off? I don't think she has, but yet you continue to trash her."
Piers and Meghan famously went for a drink in June 2016, around the time that she started dating Prince Harry, but he claims he never heard from her again.
Alex's remark clearly hit a nerve, with Piers dramatically standing up and saying: "Okay, I'm done with this."
Making his way to the studio exit, he continued: "Sorry, see you later, I can't do this."
Exasperated Alex looked emotional as he responded: "Absolutely diabolical behaviour, I'm sorry but Piers spouts off on a regular basis and we all have to sit here and listen.
"From 6.30 to 7am yesterday, it was incredibly hard to watch. He has the ability to come in here and talk from a position that he doesn't fully understand."
They later sat down together, with Susanna as mediator, and Piers fumed: "What we need to do is talk about it in a civilised manner, considering we work on the same show on the same team."
Alex insisted that he "respected" his co-star as he said that he wasn't accusing Piers of being racist.
He went on to urge Piers to be "aware of the power of his words", adding: "I feel because of your previous relationship with Meghan Markle – "
But furious Piers cut him off again.
The presenter later insisted on social media that the exchange had been a "good debate" and nothing more than "family tension" – referring to the GMB family.
However, towards the end of the show he awkwardly ignored Alex when introducing the guests for a segment, with Susanna forced to interject after noticing the exclusion.
Alex is yet to acknowledge what happened on the show today on social media.
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