Lorraine Kelly's bright yellow jumper stole focus on her show on Monday morning after she had earlier left fans giggling with a very cheeky comment.
Piers Morgan quizzed the ITV star over her striking taxi knitwear in a preview to her show.
She stunned the Good Morning Britain host by saying she was "for hire" – and it had viewers nearly spitting their cornflakes out.
Lorraine said to Piers' co-host Susanna Reid that she didn't think her top would be so "woah" – and it got a very mixed reaction on social media.
Some loved it and said it brought some much needed colour to an overcast Monday morning.
But others weren't as impressed by the 61-year-old's choice.
She was speaking first to TV presenter Nick Knowles and Dr Hilary Jones as the comments started to arrive.
One viewer wrote: "This could be the worst jumper I've ever seen on a woman of that age."
Another teased: "I hope Lorraine is getting paid well to wear that yellow taxi jumper."
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A third said she should sack the stylist, writing: "That must be the worst jumper I've ever seen!"
But when it comes to fashion, one person's tat is another person's treasure.
There were plenty of positive comments too with many fans of the show tweeting the star demanding to know where they could buy one to add to their own wardrobes.
Piers Morgan's 'conduct' is reportedly being 'discussed' after heated Twitter spat
One asked: "Love your jumper where can I get mine from?"
Another: "Your taxi jumper brightened my Monday Lorraine where are they sold?"
On the show, the popular television star debated the lifting of lockdown measures.
Prime Minister Boris Johnson is set to outline the recovery roadmap later today as he attempts to get the country back on its feet.
Lorraine spoke of her delight that a third of adults have already been vaccinated.
Lorraine airs weekdays at 9am on ITV
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