SEAN "Diddy" Combs is a longtime rapper, record producer and businessman.
The 51-year-old musician lashed out against auto giant General Motors in an open letter published on April 8, 2021.
What is Sean 'Diddy' Combs' net worth?
it is believed that Sean "Diddy" Combs has a net worth of $900million.
Combs is the founder of Bad Boy Records and runs all his business interests under an umbrella company called Bad Boy Entertainment, according to Celebrity Net Worth.
Diddy earned $65million from various business ventures between June of 2017 and June of 2018 and then earned another $70million over the next 12 months, the outlet reported.
Originally known as Puff Daddy and then as P. Diddy, Combs has won three Grammy Awards and two MTV Video Music Awards.
What did Combs say about General Motors?
Combs slammed "Corporate America" – and General Motors in particular – in an open letter that was printed in full by the Chicago Tribune.
He criticized the auto company for not showing enough respect for black-owned media brands.
"Corporations like General Motors have exploited our culture, undermined our power, and excluded Black entrepreneurs from participating in the value created by Black consumers," he wrote.
"In 2019, brands spent $239billion on advertising. Less than one percent of that was invested in black-owned media companies.
"Out of the roughly $3billion General Motors spent on advertising, we estimate only $10 million was invested in black-owned media.
"Only $10 million out of $3 billion! Like the rest of corporate America, General Motors is telling us to sit down, shut up and be happy with what we get."
Diddy would add: "It’s disrespectful that black-owned media companies only represent one percent of the total advertising market.
"It’s disrespectful that distributors refuse to carry black-owned media brands in an era where our impact and influence is undeniable.
"It’s disrespectful that the same community that represents 14 percent of the population and spends over $1.4 trillion annually is still the most economically undervalued and underserved at every level.
"To repeat, $1.4 TRILLION ANNUALLY! The Almighty Black Dollar!"
The musician demanded that Corporate America "reinvest an equitable percentage of what you take from our community back into our community."
General Motors would issue a response.
"As part of our aspiration to become the most inclusive company in the world, General Motors is committed to partnering with minority-owned media organizations, including Black-owned media companies," the company said.
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